Social media agency Carrot Creative was in the process of hiring a community manager. The job ad said “boring cover letters are not necessary.”
Enter Torrey Taralli who created a video cover letter using 300 carrots to spell out his cover letter and qualifications.
Torrey obviously ROCKS.
Are YOU rocking it this creatively when trying to win business from your clients?
Like any good recipe, there are specific ingredients required in setting goals to ensure a great result. There are four key goal ingredients:
1. THE WHAT
Knowing what you want to do, accomplish or have
2. THE WHERE
The specific measurable outcome
3. THE WHEN
The time factor
4. THE NOW
Acting as if it is happening now
Let’s say your goal is to increase your Internet sales in 2011.
If you walk around saying: “I want to increase my Internet sales” that’s just a wish, it’s not a goal. That statement doesn’t contain the four key goal ingredients and you’re less likely to actually achieve the goal. Increase your odds of success by using all four key ingredients.
Try something like this instead:
Improved Goal Statement:
“I increase my web sales in 2011 by having at least one meeting per week with a client or prospect to specifically discuss internet marketing beginning January 10, 2011.”
The statement above contains the four key ingredients…
THE WHAT:
Increase your Internet sales by increasing your meetings about the Internet
What you want to accomplish
THE WHERE:
“…at least one meeting per week…”
A specific measurable outcome
THE WHEN:
“…beginning January 10, 2011.”
A definitive time factor
THE NOW:
“I increase…”
Stated as if it is already happening (not “I want to increase…”)
Let your brain percolate over the holidays on how to specifically apply this method to achieving your own goals in the new year.
Adapted from the Sharpenz newsletter (12/22/2010)
Subscribe for free at www.sharpenz.com
This is a clip of Kevin Spacey on Inside The Actors Studio.
He may not be speaking specifically about your sales career. But if you can connect what he says with what you do — you rock at sales.
“To want,
and to be ambitious,
and to want to be successful
is not enough.That’s just desire.”
~Kevin Spacey
If you ask clients dumb questions, they’ll think you’re dumb.
If you ask clients great questions, they’ll think you ROCK.
What are dumb questions?
What are Rockin’ questions?
Dumb questions ask about things you should already know — things you could have easily learned about on your own during your prospect qualification process.
Rockin’ questions makes the client consider new information and answer in terms that provide you will deeper information about the client’s current situation.
You should have a list of 10-20 questions that ROCK in your notebook, legal pad, Blackberry, iPhone, etc. at all times, somewhere that’s easy to access when you need them. Once you use them a few times, they’ll become a natural part of your conversation.
…And that’s when You’ll ROCK At Sales!
Want a list of Rockin’ Smart Questions?
Visit www.BuyGitomer.com (register if you’re a first time user) and enter the words SMART QUESTIONS in the GitBit box!
— Jeffrey Gitomer
www.BuyGitomer.com
Do you rock at sales?
